Governing by Brand: Trump Inc.

“You know what uranium is, right? It’s this thing called nuclear weapons. And other things. Like lots of things are done with uranium. Including some bad things. But nobody talks about that.”—Donald Trump

If I wanted to take power, Alexander Hamilton wrote, I would mount the “hobbyhorse of popularity, I would cry out usurpation, danger to liberty, etc. etc. I would endeavor to prostrate the national government, raise a ferment, and then ride the whirlwind to direct the storm”.[1] Demagogues and populist leaders not only direct storms, they create them; they whip the people into a frenzy and the minute they relax their hold—allowing people time to actually think instead of feel—the power monger’s influence wanes.

I have a theory about America’s new president. I don’t think he has any intention of actually governing. He governs by decree and executive order (something he and fellow Republicans vilified Obama of doing). This isn’t governing, it’s institutional cynicism. He’s going to continue doing what he did in the business world—sell a brand.[2] He doesn’t know how to do anything else (and he’s good at it). Yet, being good at selling a product doesn’t necessarily translate into being able to lead the world’s most powerful democracy for a four year term.

Trump doesn’t make anything; he slaps his name on a building or a steak and claims it as his own. Instead of actually reading briefings, Trump watches television to get his information. He listens to white supremacist radio shows and thinks he’s getting an accurate presentation of the state of the nation. If the man cracked a book in his adult life I’d be surprised. He isn’t a thinker. He’s a doer. So, instead of attending intelligence briefings or learning what constitutes or what does not constitute overstepping presidential prerogative, he’s back on the campaign trail bragging about his election how he carried Florida. He’s a salesman, not a president. Three weeks into his presidency and there hasn’t been a single day where Trump’s “finely tuned” administration hasn’t made some sort of mis-step. I hear the bell from the news app on my phone and I cringe wondering ‘what’d he do now?’ I still, honestly, cannot believe he won the election; and it wasn’t his smarts that won him the election–it was arguably the ignorance of the average American voter (who appears to be willing to trade the rule of law and pluralism for the prospect of short-term financial gain). I don’t think people understood what exactly they were buying.

A good test of a man’s character is how he reacts to constructive criticism. Trump fails this test. In order to avoid the justifiable criticism of his executive orders and cabinet picks, he directs attention back on the media calling them the greatest enemy of the United States. The greatest enemy of any country is a leader who resorts to special pleading[3] and cries foul whenever light is brought to bear upon one of his many ill-founded policies. Speaking of policies, when the Free World is led by a man so ignorant of history he cannot be expected to develop policies with a context (he just criticizes existing agreements or institutions a either “very, very bad” or “the worst deal maybe ever”); when you elect the intellectual equivalent of Jared the Subway spokesmen to power, you cannot reasonably expect him to make informed decisions around science generally or climate change (a Chinese plot!) specifically, e.g. his pick for head of the Environmental Protection Agency is a climate change denier.

So, if I have any advice for President Trump it is this: just do it, sir. Build that wall. Think different. Think so differently that it appears you’re not thinking at all. The people will continue to melt in your hands, not in your mouth; because your leadership tastes so good, cats ask for it by name.[4]
Notes
[1] Private correspondence from Alexander Hamilton to Edward Carrington (1792). See: https://founders.archives.gov/documents/Hamilton/01-11-02-0349.

[2] Trump reputedly offered Governor Kasich the vice-presidency. The president told Kasich that he could control domestic and foreign policy. When asked what responsibilities Mr. Trump would take care of it became apparent the businessman turned politician would be the face of the White House, i.e. he’d sell the policies and be the brand for a new order. http://www.cnn.com/2016/07/20/politics/john-kasich-donald-trump-vice-president/

[3] The Republican Party recently passed a notion permitting President Trump from not having to release his tax returns. If Trump has nothing to fear and there’s no conflict of interest, why the secrecy? Just like his predecessors he should be required to be forthcoming with information that establishes his trustworthiness and integrity; or we can just take him at his word and trust. When has that ever gotten a people into trouble?

[4] https://blog.hubspot.com/blog/tabid/6307/bid/33535/10-companies-that-totally-nailed-their-taglines.aspx#sm.0002dixf216rtfiqscz2fcdl6e35p

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